The new football season had begun, so SWM headed to Spain’s capital, Madrid. Amidst the opulence and splendour of the Four Seasons Hotel, we stumbled onto a unique collaboration that would completely transform the way professional football players view luxury.

The most important season in the already extraordinary career of Rodrygo Goes, the Brazilian prodigy dazzling La Liga, is almost approaching. Rodrygo is ready to take full advantage of this situation after Real Madrid’s great striker Karim Benzema left.

The Four Seasons Hotel and Residences, the pinnacle of Madrid’s luxury, was the setting for our collaboration with the rising star of Los Blancos. Here, we got a behind-the-scenes look at Rodrygo’s life and career as Real Madrid’s most promising young player through SWM.

Companies may use athletes to connect with a more discerning audience, and Rodrygo Goes is among the greatest names to collaborate with in this area. Because professional football players have such a huge cultural impact, brands are using them as a marketing tool. MJ Jones, Golden Concept, and Jaquet Droz are just a handful of the renowned individuals collaborating.

The illustrious Swiss watchmaker Jaquet Droz is famous for producing gorgeous and premium watches. The house is among Switzerland’s oldest watchmakers, having been founded in 1738 by Pierre Jaquet-Droz. Jaquet Droz is known for manufacturing high-quality watches that combine classic watchmaking techniques with modern design. Their watches are known for their accuracy, creative flair, and meticulous attention to detail.

Acclaim has been showered upon the respected London-based jeweller MJ Jones by the world’s most famous footballers and celebrities through its partnerships with them. Their artistic skill is on full display in the Pearl sky collection, which is based on heavenly themes such as clear nights, golden sunsets, and open sky.

Now let’s shift our focus to Golden Concept, a prestigious Swedish luxury label known for its exquisite Apple accessories and casual goods. Genuine gold, leather, and one-of-a-kind customizations are just a few of the gorgeous materials used in their extensive collection of high-end Apple cases. But this partnership revealed a new angle, giving fans a sneak peek at their newest apparel collection before it hits stores.

The end product was an unforgettable team effort, a stunning work of art that perfectly captured his signature flair. With this new milestone, SWM continues to lead the way in the dynamic intersection of sports and high fashion as it pertains to professional football.