Kai Havertz is the face of the new BOSS perfume campaign: Together with two other football experts, he represents the power of solidarity and teamwork that is the key to victory in sports.
The new BOSS bottled perfume will be released in April 2024 : The new composition has a concentrated and intense scent intended to symbolize the temperament and passion for football. Fittingly, football icon Kai Havertz will appear in front of the cameras as the face of the campaign, alongside French midfielder Eduardo Camavinga and English football star Phil Foden. Together they call for passion, solidarity and determination.
New BOSS bottled Triumph elixir:
The new BOSS Bottled perfume was created by master perfumer Annick Menardo in close collaboration with Suzy Le Helley. The new amber green composition opens with violet leaves at the top – followed by a woody heart with vetiver essence. The base note of patchouli gives the perfume an earthy character. (Also interesting: ABSOLUTELY MANY with BOSS Bottled Elixir x GQ Men of the Year )
Kai Havertz: The person behind the campaign
Kai Havertz began his career with Bundesliga club Bayer 04 Leverkusen in 2016 – he currently plays for Premier League club Arsenal as an attacking midfielder and striker. At the age of 24, he is the youngest player to appear at least 100 times in the Bundesliga. The professional athlete is distinguished by his adaptability and constant confidence on the field – but for him, the focus is on team collaboration: “Without a team, I couldn’t perform the way I do. do. This includes not only my teammates but also the coaches, backroom staff and my family. Everyone makes an important contribution.”
The campaign title “United in Triumph” also clearly focuses on unity and teamwork as the key to victory. It’s not just about sports but also about success in small, everyday things.
BOSS Bottled Triumph Elixir comes in two sizes: 50ml and 100ml.