Under the direction of Walid Labri, ‘The World’s Borough’ is a photo and video campaign that highlights London’s outstanding talent, from football stars to music giants. In a video posted on ALD’s social media channels, Declan Rice, Leah Williamson, and Rio Ferdinand talk about the value of friends and family while promoting upcoming works.

The stars are posing beside bus shelters in the following photos, which provide a gorgeous sunset background with TfL’s recognizable red seats as an accent. The traditional ALD look is embodied by boat shoes and jumpers combined with shorts and scarves that are reminiscent of football. Other prominent figures in the campaign are Loyle Carner and Gabriel Moses, who guarantee that many facets of the city are represented.

Although based in NYC, Aimé Leon Dore demonstrates a keen understanding of London’s essence, evident in reimagined football scarves and a campaign echoing N7’s spirit, highlighting the fusion of fashion, football, and culture across continents.