Brazilian adolescent football phenom Endrick of Real Madrid and Austrian energy drink manufacturer Red Bull on Tuesday inked a multi-year sponsorship agreement.
Endrick, an 18-year-old international player for Brazil, will serve as a brand ambassador for Roc Nation Sports in Brazil, according to Thiago Freitas, COO of the organisation that represents and oversees Endrick’s career.
The striker expands his portfolio of partnerships, which already includes Disney, New Balance, and Panini, with this new agreement.
Endrick, who last week was revealed as Real Madrid’s newest player, told Reuters on Monday, “I was thrilled when I received their invitation and we met soon after to talk about what we could do together.”
Red Bull was already a big part of my daily life, and I’m thrilled to be on this squad with so many amazing athletes. Being able to play football with this family unites all of my interests.”
Real Madrid paid over €60 million ($64.91m) to sign Endrick at 16 from São Paulo-based Palmeiras in 2022, but he had to wait almost two years until he turned 18 to join the Spanish giants due to FIFA regulations on underage players.
Endrick, who became Brazil’s youngest international player since Pelé in 1957, guided Palmeiras to an unprecedented 12th Brazilian league championship.
In March, the 18-year-old made history by being the youngest player to score in an international match when he gave Brazil a 1-0 victory over England at the national stadium, ending the home team’s 21-game winning streak.
The managing partner of Wolff Sports, Fabio Wolff, told Reuters that “[The Red Bull deal] will focus on drawing and engaging new and existing audiences through multimedia storytelling about Endrick’s life path, which is an extraordinary one.”
After Al Hilal’s Neymar Jr., Endrick is the second Brazilian football player to get a Red Bull sponsorship.
The Austrian energy drink manufacturer also supports Brazilian athletes including Olympic and world surfing champion Italo Ferreira and six-time X-Games skateboarding champion Leticia Bufoni, as well as defender Trent Alexander-Arnold of Liverpool and England.