This Tuesday (30), Red Bull announced Real Madrid and Brazil striker Endrick as the brand’s new sponsored athlete. After turning 18, the gem will receive the support of the world’s leading energy drink.
“I was very excited when I received the invitation from the brand and we met up shortly afterwards to talk about what we could do together. Red Bull has been a part of my daily life and I am delighted to be part of a team that includes many athletes I admire so much. Endrick celebrates.
Red Bull has partnerships with players from the elite of world football, such as Neymar Jr., Liverpool’s Alexander-Arnold, and Dutch striker Memphis Depay. In Brazil, the company has also invested in several sports figures, such as skateboarder Leticia Bufoni, surfers Pedro Scooby and Italo Ferreira, as well as streamer Gaules.
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“The agreement between Endrick and the company, with its values and initiatives, is another achievement for us that goes far beyond the pitch. We all celebrate the beginning of this partnership,” commented Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career.
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Red Bull is responsible for sponsorships in several sports categories such as basketball, football, surfing, and others. It is also very prominent in Formula 1 – the current two-time champion and the presence of Max Verstappen, the best driver in the world for the past three seasons.