Bukayo Saka Collaborates with New Balance in a Stunning Campaign to Launch Arsenal’s New Iconic RISE Film

Saka and New Balance are collaborating on a plan to make a movie depicting the Arsenal star’s ascent.

Bukayo Saka was featured by New Balance in the campaign film “Little Chilli”

As a tribute to the Golden Boy 2021 award nominee, the brand presents “Little Chilli Brings Heat,” starring the young Ealing sensation who lighted up the European stage this summer.

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New Balance Press Box : Bukayo Saka stars in New Balance 'Little Chilli' film

The movie, which was released in conjunction with the New Balance worldwide marketing statement “We Got Now,” narrates the tale of Saka’s unique approach to football, setting it apart from previous players.

New Balance - Buyako — MURAL REPUBLIC

The film also demonstrates how Little Chilli in North London has a lot of energy, punch, and personality.

According to New Balance Football general manager Kenny McCallum, “Bukayo Saka is a unique young talent who can provide the best kind of entertainment.” Football fans around look up to him for his attitude to the game, and this new New Balance film attempts to highlight some of the numerous qualities that set him apart.

Bukayo Saka is the star of the New Balance “Little Chilli” film, according to the press release.New Balance featured Bukayo Saka im Kampagnenfilm "Little Chilli"