This clothing line brings attention to the Real Madrid Foundation’s sports and social programs that help needy people.
adidas and the Real Madrid Foundation have released Artist Pack, a new line of clothes that combines art, sports, and social participation. There is a famous graffiti artist named Zeta 1970 who created this new line. His work is considered intangible heritage by the Community of Madrid.
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Artist Pack is a project that aims to bring together urban culture and football in order to spread the social work of the Real Madrid Foundation around the world and help vulnerable groups become part of society.
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Zeta 1970 has made a unique piece of art that shows what the Real Madrid Foundation stands for. The one-of-a-kind design uses football as a symbol of unity between different groups, sending a clear message: on the field, there is no room for racism based on gender, religion, culture, or social status.