Have you ever imagined seeing one of the greatest stars in world football on the bench? This is how Vinicius Jr. was announced as the new advertiser for Will Bank, a 100% digital bank with over 8 million customers nationwide.

The choice of a Brazilian with an international vision is not surprising, the bank plans to embark on a new period of expansion after the arrival of Banco Master as its new controller.

“This is the first important step towards a new moment for Will Bank, we continue to work together and now we want to expand the work being done with customers mainly in the Northeast to the whole country, significantly increasing the current base of Will Bank. .”

Daniel Vorcaro, president of Banco Master

Augusto Lima, CEO of Banco Master and responsible for the retail side of the institution, reaffirmed Vorcaro’s positive vision for the new era of digital banking: “If the bank puts innovation in its DNA and this continues to happen in 2025, we have a very ambitious expectation and we want to position Will Bank as one of the leading digital banks in Latin America in the coming years”.

The arrival of the new poster boy therefore reinforces this complete reserve element.

“Vini Jr. and Will have something in common: they are both constantly evolving. Vini Jr. is a symbol of the talent and determination of all Brazilians. Regardless of the award, he has achieved an outstanding result for such a young athlete and, like us, he is always looking to innovate,” said Felipe Félix, CEO of Will Bank.

For Will Bank, the choice of the Brazilian national team and Real Madrid striker was a natural one: “Will Bank has a mission to create dialogue to make the financial system more friendly, this is part of our values, and Vini Jr. will join us to help expand this story,” added Félix.