For the first time in months, adidas finally showed off Jude Bellingham’s signature logo in their most recent marketing video.

A video for the ad shows Bellingham wearing a standard red, white, and blue tracksuit with a logo made just for him. There’s a good chance that we’ll see the Real Madrid star’s logo everywhere for many years to come. People thought his letters’ curved writing played on his “open arms” party when the news came out in February.

There were other adidas stars who did the same thing before Bellingham, like Lionel Messi and David Beckham. The Golden Boy is already one of the most well-known players for The Three Stripes. He already has his own brand, so it won’t be long before he has his own boots.

The shoes that Messi and Beckham wore have been important to a lot of people for the past 20 years. Trent Alexander-Arnold put out his own original Predators this year. People might go crazy over the first pair of JB5 Preds when they come out.

Even though there isn’t a product yet, adidas must have something really cool in store for this starboy because they hinted at it in their most recent video.