With the tagline, “Ordinary is for everyone else,” Erling Haaland and Beats by Dre have reunited for a promotional campaign shot in the Norwegian forests.

Before the 24-year-old sits waist-high in the snow and performs press-ups on rocks in a flowing stream, the film highlights Haaland’s strength while appealing to his dry wit and personality. He performs a variety of exercises, such as push-ups on a cliff’s edge and axe-cutting wood.

Throughout the 66-second video, Beats offers Haaland support along the way and displays a selection of his favorite goods, such as the Beats Fit Pro, Beats Solo 4, and the Beats Pill.

LeBron James and Haaland collaborated on a commercial photo session for Beats in October to announce Haaland’s joining the well-known headphones brand. ‘The King and the Viking’ was the title, a reference to Haaland’s Norwegian ancestry.

“The variety of Beats products keeps me motivated, so working with them on this new film in Norway was awesome,” Haaland added.

Erling Haaland has starred in a promotional campaign for Beats by Dre captured in the woods

In the unique advert, Haaland did pull-ups off a mountain cliff and ran with wolves

Haaland was buried in the snow in the end, sitting solemnly with a pair of Beats on.Along with his agreements with Samsung, Viaplay, Hyperice, Breitling, and Dolce & Gabbana, Haaland also has a £200 million contract with Nike that has lasted for more than ten years.

Because of the generous bonuses included in his contract, Haaland is also earning nearly £850,000 per week at Man City.

The attacker scored his 25th career hat-trick as Norway defeated Kazakhstan 5-0 in the Nations League on Sunday, giving him 22 goals for both club and country this season.