According to the company, the contract with the 17-year-old is the largest in its history; the strategy aims to dialogue with the younger generation

The striker Endrick, from Palmeiras and the Brazilian national team, made his first television appearance as a brand endorser this Sunday, 18 . during the break of Big Brother Brasil 2024, on TV Globo.

At just 17 years old, Endrick has already written a good story about the world’s most admired sport. After winning three titles with Palmeiras (Campeonato Brasileiro, Supercopa and Campeonato Paulista) and being called up by the Brazilian senior team, the youngster is among the 100 most valuable athletes on the planet, with an estimated value of 82.7 million euros (R$445 million), according to a study conducted by the CIES Football Observatory, in Switzerland.

Last December, Endrick signed a five-year deal with Neosaldina. The company did not disclose the value but said it was the largest deal in the brand’s history.

The player-led film, which will be released on open TV, marks the start of a series of promotional activities aimed at engaging with the younger generation. The work will also be featured on social media, as well as other brand work featuring the athlete.