The 20-year-old will be the face of a brand-new “Bring the Energy” Lucozade television ad. It will begin airing prior to this summer’s men’s UEFA Euro 2024 finals.

Lucozade works with athletes like England rugby star Marcus Smith and heavyweight boxer Anthony Joshua.

A rumored multimillion-pound contract with luxury fashion brand Louis Vuitton is among the midfielder’s expanding network of alliances.

This sponsorship strengthens the company’s association with the England men’s national team, which dates back to 2007.

“Lucozade Sport is the drink that people drink to perform at their best if you’ve played sports at any level in the UK,” Bellingham added.

“I always saw our dad holding one in his hand when my brother and I watched him play football.”

“It means a lot to me to work with such a well-known brand, and I can’t wait to give them my all this summer and beyond.”

Jude Bellingham signs a contract with Sport Industry Group to sponsor Lucozade

On June 1, Bellingham will participate in the UEFA Champions League final at Wembley. In his debut season at Real Madrid, he has a chance to win the championship.