When Erling Haaland was in a new ad, he showed off a fancy watch.

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The goal machine for Manchester City is the face of the high-end Breitling brand and has been shooting for the company. A Breitling watch costs about £7,500. While that amount of money would be out of reach for most of us, it’s a small amount of money for the Norwegian, who reportedly makes close to £1 million a week at City.

It’s because he can’t be stopped on the field. It’s not goals that define Erling Haaland’s career; it’s braces and hat tricks. When this came out, the football hero had just broken records by scoring 15 goals in his first nine Premier League games and 28 goals in his first 22 Champions League games.

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Breitling is thrilled to say that Haaland will be the new face of their high-end watch brand. Breitling’s new “all-star squad” now includes the striker for Manchester City, as well as basketball star Giannis Antetokounmpo, snowboarding star Chloe Kim, and American football star Trevor Lawrence.

Haaland was made to score goals. And that’s because of both his size and speed and the way he plays as a center forward. In his first season in the German Bundesliga, he won player of the month even though he had only played for an hour. In the FIFA U20 World Cup, he scored a record nine goals in one game and won the Golden Boot. He is already thought to be one of the best players in the world, and he is only 22 years old.

Bratling’s CEO, Georges Kern, says, “Erling Haaland is exactly what we look for in a team member.” “He’s a great performer, he has a lot of character, and he’s completely real and down to earth. Erling is the perfect example of Breitling’s casual and welcoming luxury.”