Barcelona youngster Lamine Yamal returned to the pitch in style for Barça’s game against Las Palmas, starting off the bench but grabbing the spotlight before he even kicked a ball.

The buzz? A cheeky shout-out to Lionel Messi is written on the sole of his boot. Eagle-eyed fans have noticed the word “Messi” etched on his boot—a nod to the GOAT himself.

But it’s not just fan service; the boots are part of a major sports brand’s “Messi +10” campaign, which sees Messi handpicking ten emerging talents—male and female—to represent his new signature boot.

Lamine Yamal is one of two Barça players selected for this elite squad, along with Vicky López, a rising star on the women’s team.

In a promotional video, Messi revealed the list of players, with Yamal’s name saved for the final, cementing his status as the face of the campaign.