Daniel Lee’s most recent designs for Burberry’s Spring/Summer 2024 campaign include two well-known faces: Son Heung-min and Bukayo Saka.
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Alongside international celebrities and models like Tems, Rachel Weisz, and Jourdan Dunn, the two North London football players are the faces of the campaign. The star-studded group was photographed all across London while wearing ensembles from Burberry’s Resort 2024 collection.
Son was dressed smartly in a houndstooth suit, while Saka looked fantastic in a vintage Burberry coat and a green checkered shirt. Following their appearance along with Crystal Palace’s Eberechi Eze at the British luxury brand’s SS24 presentation in September, the two are highlighted in the ad.
Son Heung-min of Tottenham Hotspur and Bukayo Saka of Arsenal, who represent the London club rivalry, were seen seated together in the front row.
The two appeared uneasy as the photographers surrounded them, according to a video that was made public online.
Saka must have realized that sitting next to the competitors’ captain would not sit well with the fans because they did not exchange glances and he appeared a little uneasy.
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By designating some of the biggest names in football as brand ambassadors, Burberry continues to draw athletes—including football players—into the premium market. For the near future, these faces will not be competing with models as a result.