The Real Madrid Foundation offers humanitarian and athletic initiatives to assist those in need. This clothing line raises awareness of those initiatives.

A new clothing brand called Artist Pack, created by adidas and the Real Madrid Foundation, combines athletics, art, and community service. This fresh string was created by Zeta 1970, a well-known graffiti artist. His work is considered intangible property by the Community of Madrid.

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The Artist Pack initiative incorporates both football and urban culture. The objective is to help vulnerable groups integrate into society by bringing the Real Madrid Foundation’s social work to individuals worldwide.

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Zeta created a unique artwork in 1970 that symbolizes the Real Madrid Foundation. The unique design employs football as a means of fostering unity among individuals from diverse backgrounds. It makes it very evident that racism on the field is unacceptable, regardless of a person’s gender, religion, culture, or socioeconomic standing.