Along with Trent Alexander-Armstrong and Antonio Ruediger, Nketiah is part of Under Armour’s rapidly expanding football talent roster.The young Arsenal goal scorer will wear Under Armour’s Shadow Pro footwear on the pitch and the brand’s newest performance and sport-inspired clothing off it.

The Oxford Street location is the latest in a series of Brand House locations, which has included the successful openings of Westfield Stratford, Battersea Power Station, and Liverpool ONE earlier in 2023. During the store launch event, Nketiah, a football player from London, participated in a Q&A session organized by Nicole Holliday, a TV host and Arsenal fan.

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After Westfield Stratford, Battersea Power Station, and Liverpool ONE earlier in 2023, the Oxford Street location is the most recent in a string of prosperous Brand House debuts. Nketiah, who grew up playing football in London, participated in a store Q&A session hosted by Nicole Holliday, an Arsenal supporter and TV broadcaster, during the store launch event.

They talked about things like the requirements for becoming a professional athlete in London and his guidance for other athletes who want to compete. The UA Next Athletes in the crowd, many of whom are pursuing their own goals of playing football in the Premier League someday, found great resonance in this.

“Working with Under Armour, a company that has a track record of collaborating with outstanding athletes who share my challenger mentality, is incredibly exciting,” Eddie Nketiah stated. I admire what the brand is doing to help young athletes reach the pinnacle of their performance through the UA Next London initiative, and I look forward to contributing my part as a Londoner who has seen firsthand what it takes to succeed in club football.

“Eddie is a resolute, diligent young athlete who is always aiming for more,” stated Kara Trent, Managing Director EMEA at Under Armour. He is the ideal addition to our expanding group of football players and will serve as an excellent role model for the UA Next program as we seek to motivate and interact with young team sports athletes in London.

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The Oxford Street store’s design was influenced by the City of London and the well-known London Tube. The Under Armour brand is used to represent the company’s strong ties to London and its players, while the area’s existing structural elements are covered in locally produced black and white hand-crafted tiles.

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Eddie Nketiah scored one goal in a 2-2 draw with Fulham to make his (branded; he had previously worn whiteout UA footwear) Under Armour debut.

Edit “BREAKING GLASS: Eddie Nketiah, an Arsenal star, opens the newest Under Armour brand store in Oxford to celebrate a new partnership.”

They discussed topics such as the requirements for becoming a professional athlete in London and the advice he would provide to other athletes who wish to compete. This struck a deep chord with the UA Next Athletes present, many of whom are working toward their own goals of playing football in the Premier League someday.

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“It’s really exciting to work with Under Armour, a company that has a history of working with great athletes and who share my challenger mentality,” Eddie Nketiah said. I value the company’s efforts to help young players realize their full potential through the UA Next London project, and as a Londoner with direct experience of what it takes to be successful in club football, I’m excited to contribute.

In an interview, Eddie Nketiah stated, “I never complain or moan—I always train like a beast at Arsenal.”

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According to Under Armour’s Managing Director for EMEA, Kara Trent, Eddie is a driven and industrious young athlete who never stops pushing himself. He is the ideal addition to our expanding group of football athletes and will serve as an excellent role model for the UA Next program as we seek to motivate and interact with young team sports athletes in London.

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The famous London Tube and the City of London had an impact on the Oxford Street store’s design. The space’s existing structural features are covered with locally made, handcrafted black and white tiles; the Under Armour name is used to symbolize the company’s close ties to London and its athletes.

on a 2-2 tie with Fulham, Eddie Nketiah scored one goal on his Under Armour debut. He had previously worn whiteout UA shoes.