The group also includes retired American football player Dan Marino and Argentinean actor Jason Sudeikis. The Argentinean, 36, is a member of Inter Miami’s club soccer team. The advertisement was filmed on a beach in south Florida. On February 11, 2018, during the Super Bowl, it will be broadcast on US television.

Messi was appointed a Michelob Ultra spokesperson at the end of the previous year.

Working with one of the greatest athletes of all time on one of the largest stages in sports is an honor, said Ricardo Marques, vice president of marketing at Michelob Ultra. “We have an amazing plan to engage our fans in the weeks before and around Super Bowl Sunday. Additionally, we’re using this time to prepare for what we believe will be a thrilling year for Michelob Ultra.

Although AB InBev created the low-carb beer in 2002, Ultra has emerged as the primary growth engine for the company in the United States. The brewer could not provide sources, but according to volume, the brand is reportedly the second-largest in the nation.

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Additionally, Ultra will be the primary emphasis of AB InBev’s Olympic “headline sponsor” agreement. It will oversee all of the business’s US marketing for the Paris event this summer.