With the tagline, “Ordinary is for everyone else,” Erling Haaland has teamed up once again with Beats by Dre for an eye-catching promotional campaign set against the stunning backdrop of the Norwegian forests.

In the 66-second video, the 24-year-old showcases his impressive strength and dry sense of humor. He’s seen engaging in various exercises, including push-ups on a cliff’s edge, waist-high snow workouts, and even axe-cutting wood near a flowing stream. The film highlights not just his physical prowess but also his playful personality.

Throughout the video, Beats provides support and features some of Haaland’s favorite products, including the Beats Fit Pro, Beats Solo 4, and the Beats Pill.

This collaboration follows Haaland’s previous commercial photo session with LeBron James in October, titled “The King and the Viking,” which celebrated Haaland’s Norwegian heritage. Reflecting on the experience, Haaland stated, “The variety of Beats products keeps me motivated, so working with them on this new film in Norway was awesome.”

This campaign not only emphasizes Haaland’s athleticism but also reinforces the connection between sports, music, and motivation.

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In the end, Haaland was buried in the snow, sitting solemnly wearing Beats.In addition to his contracts with Samsung, Viaplay, Hyperice, Breitling, and Dolce & Gabbana, Haaland has a more than ten-year, £200 million deal with Nike.

At Man City, Haaland is also making close to £850,000 a week thanks to the substantial bonuses that are part of his deal.

As Norway trounced Kazakhstan 5-0 in the Nations League on Sunday, the attacker scored his 25th career hat-trick, giving him 22 goals this season for both club and country.