Tommy Hilfiger has unveiled its new sunglasses collection for spring 2024, and it did so with the participation of athletes and artists. Among the guests at the Real Teatro de Retiro in Madrid, Madrid footballer Aurélien Tchouaméni, surfer Mason Hyce Barnes and racer Nerea Martí stood out. In addition to the three, fashion star Cassandra Cano and actor Emilio Sakraya were the protagonists of the campaign and brand ambassadors.

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The event featured collections for men and women, designed and manufactured by the Safilo Group, with a range of sunglasses and optical frames that build on Tommy Hilfiger’s Classic American Cool heritage with a modern twist.

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