Stanley has announced an exciting partnership with soccer superstar Lionel Messi, marking a significant relationship for the brand. The Inter Miami player is described as a “longtime Stanley 1913 aficionado,” having used the brand’s South American Mate System for decades.

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The Messi x Stanley 1913 collaboration celebrates the love of yerba mate, a traditional South American herbal drink, and aims to promote it globally. Announced on Thursday morning, the partnership will see Messi serve as an ambassador for Stanley’s popular line of insulated cups.

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Matt Navarro, global president of Stanley 1913, emphasized the long-standing connection between Messi and the brand, stating, “The Messi x Stanley 1913 partnership is a lifetime in the making. Stanley 1913 has been a part of Leo’s family and life since he was a child in Argentina.” The collection will feature iconic and new products designed to reflect Messi’s connection to his sport and culture.

Messi was reportedly “deeply involved” in the design process of the Stanley 1913 collection, which includes the motto “Start early, stay late” prominently featured on several items. In a statement, Messi expressed his honor in partnering with Stanley, highlighting the personal connection he has with the brand: “My mate and I have a Stanley with us all day. It’s the best drinkware to have together.”

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