Undoubtedly overshadowed by Milan Fashion Week, Leo Messi made his fashion debut, which we already discussed here a few months prior. La Pulce opened the first Messi Store yesterday in Barcelona, surrounded by fans who clearly weren’t missing the opening of the new Passeig de Gracia store. The store will be primarily directed by its sister Maria Sol, and Ginny Hilfiger, the sister of the most well-known Tommy Hilfiger, will also be present.

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The Messi Store is a high-end lifestyle brand that is currently part of the more popular Santa Eulalia brand, at least initially. The Argentine has long sought to expand into the Chinese and American markets. A few pieces from the collection, such as t-shirts, polo shirts, and hoodies, are already available for purchase on the new official platform (prices range from $40 to $200). They feature the logo of the South American champion and other references, like the number “10,” as well as elements that are solely sporting, like the zip.

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