Jude Bellingham, a world-renowned football player, has joined forces with energy drink company Lucozade Sport to help market its new “Ice Kick” flavor.

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The famous goal celebration, in which the Real Madrid and England player holds his arms out in front of the Real supporters, will be featured in the campaign.

The name of the new beverage also alludes to Bellingham’s string of goals for England at Euro 2024 last summer, when his spectacular overhead kick prevented the Three Lions from an embarrassing loss to Slovakia.

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It feels unreal to be able to introduce my own beverage under this renowned brand. I’m confident you’ll enjoy Ice Kick as much as I do because it has my favorite flavors.

The piece will revolve around a 50-second film in which Bellingham uses a strong shot to smash through a block of ice, revealing the enigmatic new beverage that will first be sold exclusively at Sainsbury’s before being made available to the general public.

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“This is an unforgettable moment for our brand and our business,” stated Tom Bell, marketing director for Suntory Beverage and Food Great Britain and Ireland. In order to produce a beverage that we are confident consumers will adore, we have teamed up with one of the most talented football players in the world and our iconic Lucozade brand.

We are constantly searching for innovative methods to encourage active lifestyles, and Ice Kick provides just that by fusing a deliciously refreshing flavor with the hydration that athletes require. Before we know it, summer will arrive, and we’ll be there with a tasty new flavor to cool them down,” he continued.