As a brand ambassador for Neosaldina, Endrick, a 17-year-old striker for Palmeiras and the Brazilian national team, has made his debut. Endrick made his first appearance on television as an endorsement when the brand debuted a TV ad with him during the Big Brother Brazil 2024 break.

According to reports, Endrick’s agreement with Neosaldina is the biggest in the company’s history, making it noteworthy. The brand’s strategic focus on engaging with the younger generation is demonstrated by the five-year contract, which was inked in December and is valued at around R$12 million (equivalent to 82.7 million euros). The commercial takes advantage of the developing trend surrounding Endrick’s popularity by featuring a 1950s-inspired ball.

This collaboration also signals the start of a number of marketing initiatives that will include the growing celebrity in social media posts and other activities.

Endrick, who is already regarded as a very important asset in the football world, has drawn notice for his outstanding accomplishments at a young age. He has been called up to the Brazilian senior team and won three major trophies with Palmeiras.