Jude Bellingham unveiled “Story Twenty-two,” a surprise pop-up store, yesterday afternoon in remembrance of his passion for Birmingham. He welcomed young people from all over the city and gave them free clothing with his name for the 23–24 Real Madrid season. The Bellingham quotation is from of the London-based sports news website Versus.

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“I may play for Real Madrid now, but Birmingham will always be my home,” Jude Bellingham once said. My family, friends, and the people of Birmingham have supported me along the way, and for that I will always be thankful.

Adidas is launching a special pop-up store in Birmingham to celebrate Jude Bellingham’s exceptional abilities and the news that he recently secured a contract with Real Madrid.

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Bellingham’s first shirt number inspired the store’s name, “store twenty-two,” which is a wise decision. Normal shopping is not intended for this store. It is located on the second level of the well-known Mailbox shopping area in Birmingham. Rather, it only features roughly ten brand-new Adidas products.