Celebrating its 50th anniversary, Oakley has launched “Artifacts From The Future”, a bold collection that looks ahead to the next 50 years of the brand. The global campaign features big names in sports such as Jaylen Brown, Trinity Rodman and Kylian Mbappé, showcasing the fusion of tradition and innovation.

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Highlights include new futuristic eyewear models from the High Wrap line and the Reserve spring/summer 2025 apparel collection. The proposal retains Oakley’s visual identity, but adds a pioneering, trend-foreseeing touch and a focus on shapes and materials that are relevant to the future of sports design.

Additionally, the minimalist Masetter and Lateralis models will join the Oakley Customization Program in 2025, allowing for unique customization. The “Artifacts From The Future” collection will launch globally on May 15 on Oakley’s official website, at select Oakley stores and authorized partners.

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