In recognition of signing a new contract and having an incredible 2023, Endrick, who is transferring to Real Madrid, is the next in a long line of Brazilian football players to receive their own customized footwear.

For an estimated £62 million, Endrick will leave Palmeiras to join Real Madrid in July 2024. Only when he turns 18 will the 17-year-old Brazilian be able to complete the transfer.

Endrick made his Palmeiras debut at the age of sixteen and has since won the Brazilian Serie A twice. He scored 11 goals in 31 games during his 2023 campaign, which was so impressive that he was given his senior debut against Colombia by Brazil’s temporary manager Fernando Diniz.

By doing this, Endrick became the fourth-youngest player in history and the youngest Brazilian player in 57 years.

In celebration of Endrick’s incredible 2023, New Balance announced that the teenage sensation had inked a deal with the brand. As a token of the partnership, the business gave him a gold Tekela V4+ Low special edition.

Endrick is the most recent athlete to wear football shoes manufactured by New Balance, following agreements signed by Sadio Mane, Raheem Sterling, Bukayo Saka, Timothy Weah, and Harvey Elliott.

“It’s a great honor to join the New Balance family and work with a company that shares the same core values that I uphold both on and off the field,” Endrick said. I have faith that New Balance will support me throughout my professional career as I strive for success.

It’s clear that Endrick’s arrival has New Balance ecstatic.

Andrew McGarty, Global Director of Sports Marketing for the company, said, “It’s extremely rare to witness a player so infectiously exciting and determined to carve his own path at such a young age as Endrick.” “We feel privileged to join you on what we hope will be a historic journey.”

“Endrick personifies our brand’s values and our boldly independent nature. We are thrilled to collaborate with Endrick and his family to support the Brazilian community in a way that aligns with both his and our brand’s values. He has the entire world at his fingertips, which is why we are so thrilled to have him join the New Balance family.