Omo, Unilever’s clothing care brand, has announced the return of its “Promobol” campaign. Launched in 2005, the action film returns starring Vinicius Júnior and a new version of the personalised “Omobols” balls.

The original campaign combined football and promotions with the slogan “Getting dirty is good”. Omo has since been associated with outdoor activities and sports. With Ronaldinho Gaúcho as its face, the campaign was a success at the time.

“Omobol was so successful that in 2005, we were still receiving messages from consumers asking for the product to come back. So bringing this nostalgia back to Brazilian homes is very special,” said Yasmine Antacli, marketing director at Unilever.

“This promotion marked the childhood and adolescence of many people, including our ambassador Vini Júnior, and our campaign film illustrates these moments. Now, we bring a more modern and improved Omobol, with Omobol, consumers will have the opportunity to relive the experience in a new way,” he added.

The current campaign features a film of a little boy playing with his uncle Omobol at home and being warned by his mother until he grows up and becomes Vinicius Júnior.

“Participating in this campaign is very important and takes me back to my childhood. I was really a little boy who always played with a ball and got dirty, and Omo and Omobols were part of my growing up and my first memories with sport, especially football,” the player said.

In this new version, the activities have been updated: for every R$50 spent on Omo products, consumers can win a ball signed by Vinicius Júnior, in addition to the chance to compete for prizes of up to R$700 per day, R$500,000 at the end of the promotion and the opportunity to meet the player in Madrid, Spain.

The campaign will last three months, valid until August 5, with direct redemption points in participating supermarkets across Brazil. You can also register for a voucher on the promotion website and receive the ball at home.